STOP OBSOLESCENCE

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A QUESTION OF RESPECT

At Laurastar, we believe that combatting planned obsolescence is a question of respect. Both for the environment and for our customers. Waste is a major problem in today's modern society and we all have a role to play. Our products are designed to last. They are robust, high-quality items that can be repaired and will stay with you for an entire generation. For us, this isn’t just an intention, it’s a reality. Here are the specific actions we are taking to prevent planned obsolescence.

DESIGNED TO LAST

From the first design stage onwards, our R&D teams outline strict specifications both in terms of the functionalities and quality of the components, as well as the selection of suppliers. The resistance and technical capacities of the materials are tested. Our appliances are made up of removable parts that can be taken apart easily and repaired for as long as possible. Once they have been assembled, they undergo intensive testing carried out by our R&D team at our international headquarters in Châtel-St-Denis. Advanced test systems allow us to simulate 8 to 10 years – or 600 to 800 hours – of use within a very short period of time, to ensure the robustness of our products over the years.

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One by one, our devices are carefully tested also at the end of our production lines as a guarantee of their quality for our users. Once launched in the market, we carry out further tests as part of our continuous improvement process.
We also care about the emotional and technological durability of our products: thanks to a reduced and long-lasting range, complementary items in terms of use, and zero dependence on any technology that could make them obsolete.

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REPAIR RATHER THAN THROW AWAY

Pets are now considered a part of the family. Yet, they are the 3rd most common cause of respiratory allergies. It is estimated that 10 to 15% of adults develop an allergy to cats.  

Contrary to the common belief that cat allergies are caused by fur, the primary cat allergen is found in its saliva or urine. Known as Fel d 1, this secretoglobin protein is spread all over the cat’s fur when grooming.  It then spreads from the cat’s hair and squamous cells into its surroundings. This allergen then binds to dust particles, clothing and hair. Therefore, it is found in ambient air for a long time and can easily be transported from one place to another. People can hence have an allergic reaction to an animal without one even being present. The symptoms are the same as those for allergies to dust mites and pollen: rhinitis, conjunctivitis, and even asthma.

TAKING CARE OF YOUR APPLIANCES AND THE PLANET

Laurastar products come with instructions for use, which include advice on how to extend their lifespan. Then it’s up to our customers to ensure they use their appliance as intended and that it is properly maintained. Our SMART range is accompanied by a mobile application with practical tips for both use and maintenance. We also provide a number of tutorials as a supplement allowing for the information to be received as efficiently as possible.
And finally, the choice of a brand like Laurastar is also a way to act against planned obsolescence, based on its concern for environmental issues and its personal commitment. Thank you for trusting in us.

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